Are you aware that there is a goldmine opportunity in the Nigerian poultry industry? Actually, this opportunity has been there for long. It’s just that many people are not sensitive or observant enough to it. So I will be using this article to reveal this opportunity to you, and please, take action! Don’t also forget me when you are making your millions (if not billions) from this new business. Sincerely, this is a very reliable and viable business in the poultry industry. This business opportunity is poultry meat production.
I am sure you are aware that frozen chicken and turkey meat were massively imported into Nigeria some years back. As a matter of fact, we still have some imported frozen meat foods in the country even after they have been termed contraband. Finding them in our market shows they were smuggled and people still buy them.
The truth is that the massive smuggling and consumption of frozen chicken or turkey meats is an indication that there is a very wide gap between the local production and foreign production and this gap needs to be closed or bridged. Did you know that some of these frozen foods are preserved with formalin? Here is a news article on this. Remember that formalin is very dangerous to any living organism, including man. So eating foods or food items containing formalin is like signing one’s death warrant. Health scientists have also discovered that formalin and other toxic substances used in preserving these frozen chickens are carcinogenic and they can cause kidney and liver disease.
Have you ever asked yourself why most Nigerians prefer buying frozen meats, especially poultry chicken and turkey meat? The reasons include:
- Buying frozen chicken or turkey saves them from the stress involved in slaughtering and processing live chickens or turkeys. In fact, some people are afraid of slaughtering live animals due to reasons that are best known to them.
- It is very easy to access frozen foods item in Nigeria because they are readily available in supermarket, stores and even in mini-markets within residential areas.
These are good reasons but I have one good observation. These imported frozen food items are cheaper than the ones produced locally but they are not safe like the ones produced within the country. Yes, they are cheaper but some consumers have never thought of it that local frozen chicken meats are more nutritious and safe to human health. They know that the imported ones are expensive in the long run because when the side effects of consuming these toxin-preserved frozen foods manifest, money will be spent on treating the illnesses and diseases.
How can you exploit this great investment opportunity and bridge the gap? You can take advantage of this opportunity by either:
- Establishing your own poultry farm where you will be raising broilers and turkey, slaughter and process them when they are matured, package the processed meats, store them in a good freezer and sell them out to consumers;
- Buy live matured chickens or turkeys from a poultry farmer, slaughter and process them, package the meats, store them in a good freezer and sell them out to consumers; or
- Be a distributor or retailer of the already processed and packaged product and sell to consumers in the market.
I want you to know that option 1 and 2 require a high capital as you will need to buy slaughtering and de-feathering machines, and meat packaging and storage facilities. You may also need to plan your marketing strategies which should include how you will convince people to buy locally processed chicken or turkey meats than the imported ones regardless of the market price.
The good news is that people have now gotten a better orientation and the government is helpful in stopping the importation of frozen chickens or turkeys into the country. This gives room for the local producers to sell their products to the consumers without the fear of losing sales to foreign-processed meats producers. Additionally, as investors increase, the price of frozen chickens or turkeys will decrease and becomes affordable to Nigerians.
Once again, this is a good business that both local and foreign investors can invest into on. Graduates, civil servants, public & private companies can do this business. It is also an avenue to create more jobs, especially if you decide not to use slaughtering and processing machines.
Frozen chicken or turkey business is a business that can change your financial status for better and make you an employer of labour. Conduct your own research as well as a feasibility survey. Since our local meat processing industry has a higher probability of becoming successful, investing in locally produced poultry meat is never a bad idea.