How to market or sell your broilers


how-to-market-or-sell-your-broilerThere are two ways to sell your broilers:

  1. Sell at 4 week old
  2. Sell when matured
  3. Slaughter and sell

1. Sell at 4 week old

There are some people who do not want to go through the stress of brooding broilers from a day old till maturity. However they are ready to raise them after they must have grown feathers. As a broiler farmer, you can target this group of people and sell to them. All you need to do is to raise your broiler chicks from a day old to 3 weeks old, depending on what your market wants. Broilers in this categories are sold at the rate of #600-700 (2$)/bird in Nigeria.

2. Sell when matured

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This is the most common in Nigeria. Many poultry farmers raise their broilers till 6 weeks or more and start selling to the consumers. Here, they get higher profit selling at matured age than selling at 3-4 weeks old. The period when there are higher sales is the festive periods such as Easter, Christmas, Thanksgiving, Sallah etc. Those who cannot afford bigger animals like, goats ram, or cattle will definitely be able to afford a broiler which goes for as low as #2,500. It now depends on how big your broilers are, and the location of the market. If you are selling at a reasonable price and your broilers are attractive enough, then consumers will patronize you.

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3. Slaughter and sell

Apart from selling your broilers when they are young or mature, you can slaughter, dress and package them for the consumers. There are a lot of people who are afraid to slaughter live animals like chickens, and some do not have the time to dress chickens. You just do this for them and sell the dressed meat to the final consumers. This is where frozen broiler chicken comes in. Doing this requires experience, hygienic practices, and government approval. That is to say, it is a venture that is quite expensive. However, if you have the money, you can go ahead with it.

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Also Read: How to reduce mortality during marketing of broilers

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