It is uncommon to find a household that does not consume poultry meat, most especially chicken meat. However, despite the high demand for poultry meat across the globe, the quantities produced have not met the market demand. This is also the case in Nigeria and some African countries.
Households, eateries, groceries and meat industries are unable to get the desired quantities of chickens for consumption or production purposes. Surprisingly, even when the market demands for poultry meat have not been met, many chicken farmers still complain of low patronage.
Before the current and future market demands can be met, poultry farmers need to adopt effective strategies and best practices in the poultry industry. Some sales and marketing strategies will be discussed in this article.
Chicken Sales and Marketing Methods
The six sales and marketing methods or strategies are as follows:
1. Know and Acquaint Yourself With Prospects
First, don’t start raising the chickens until you have surveyed the market and know what they want as well as the quantity. Also, get the contact details of potential buyers and top buyers in your locality and ensure that you let them know you will be selling to them soon. If possible, ask them the quantity they would be able to buy from you and note it down.
2. Target the Festive Seasons
You should schedule your production well in such a way that you will have matured chicken to sell during festive periods like Christmas, Easter, Salah, New Year, Wedding peak period, etc. The sole reason for this is that there will be a higher demand for chickens or turkeys during these periods. Consequently, you should be having more customers to buy your old layers, broilers and/or turkeys
3. Leverage on the Power of Networking
Form farmers group with other farmers or join existing ones. This will give you more exposure and the opportunity to connect or network with other farmers. Your co-farmers or colleagues could link you up with customers and you will have more people to buy your chickens. Another advantage of forming farmers groups or cooperatives is that you will be able to agree on a market price and also engage in collective sales.
4. Tell the World via Social Media
Don’t underestimate the power of social media. That is why a farmer should be able to make effective use of social media and networking platforms like Facebook, Twitter, Instagram, Pinterest, etc. These sites are great platforms to advertise your products and/or services and bring more customers to your business. So leverage the power of social media or network to give your farm more exposure and get more customers.
5. Process Them Yourself
Another idea you could apply when you have excess chickens or turkeys on your farm is to slaughter, process and package them to sell to consumers. Slaughtering and processing chickens aren’t as difficult as most people think. You must do the processing in a very hygienic place and with uncontaminated equipment. Have your freezers running and store processed meats inside them. Read more about this idea here.
6. Avoid Overproduction
One last and important thing is that you must not produce more than what the market demands. This is the reason why conducting a market survey is important. If you don’t conduct a market survey, you may find it difficult to know and understand the pattern or behavior of the market, especially for your locality. And if you are unable to sell your chickens at the right time, you may run at a loss because your costs of production would continue to increase. After all, you still have to feed the birds as long as they are still on the farm.
Planning is important in any business, poultry business inclusive. You need to have a feasible and executable marketing plan even before you start producing. If you ignore this step, your sales and profits might suffer for it.