The goal of all commercial broiler farmers is to make a profit, and no farmer would be happy making losses rather than profits. However, making a loss after production is certain if the mistakes that will be discussed in this article are made. Read this story about Mrs. Caroline (please note the bolded phrases):
In 2014, Mrs. Caroline decided to raise broilers in October for the purpose of selling them for Christmas. She visited her friend who was once a broiler farmer to get information on pen construction and other production materials needed for broiler production. After getting everything done, she proceeded to procure 300 broiler day old chicks from Bobbiedoo Farms Nigeria Ltd. Mrs. Caroline raised her broilers birds well. In fact, 95% of her broilers attained an average live weight of 3.5kg after 7 weeks.
On 23rd of December, she chose two attendants that would follow her to the market to sell the broilers. They transported 100 birds on the same day to the market around 11 am in a poorly ventilated vehicle. On reaching the market, she discovered that 20 broilers have died due to heat stress and suffocation. This really vexed her. Worst of it all, she sold only 30 birds that day. The next day, she took 300 birds to the market in the same vehicle and she lost 65 birds to suffocation. At the end of the day, she sold only 103 broilers at a price below her intended price. She was so sad and was even crying. She had only sold 133 broilers out of 383 broilers and lost 85 broilers to death. She managed to sell the remaining in the first week of January 2015, at ridiculous prices. She was devastated because she had lost a huge sum of money.
Do you want to lose like Mrs. Caroline? I’m sure your answer would be NO. However, many broiler farmers like Mrs. Caroline are not making any profits because of a number of mistakes they have made. Below are some of the mistakes made using Mrs. Caroline’s ordeal as a case study:
1. No Market Survey
Mrs. Caroline was only concerned about how to raise broilers from day old chicks to mature broilers. She never surveyed the market. She made no research on the potential market; who are the prospects; will a majority of the consumers be able to afford the normal market price of broilers irrespective of their body size? Before you embark on raising broilers for commercial purpose, you must consider the market. In fact, I always advise farmers to have a considerable number of interested buyers before embarking on broiler production so as to be on a safer side. Mrs. Caroline made the mistake of not surveying the market. That was why she was not able to have good sales in the market, and even the ridiculous sales prices. She was also selling her broiler at a price above what 80% of consumers cannot afford. So, research about the market before starting your commercial broiler production.
2. Conveying Broilers in a Poorly Ventilated Vehicle to the Market
You may not believe that many poultry farmers (especially newbies) convey their chickens in vehicles that have poor ventilation. Mrs. Caroline was so stupid that she transported over 100 broilers in a vehicle that is poorly ventilated and even at 11 am. Why was she that stupid? How will she feel staying in a poorly ventilated or non-ventilated room, office or vehicle jam-packed with people? I believe she will feel uncomfortable, choked and overheated. Those broilers couldn’t bear the heat, leading to their death. Chickens are very fragile and are very sensitive to heat. When conveying your birds to the market for selling, make sure you restrict them from the feed, 12-14 hours before taking them to the market. However, let them have access to enough water. The birds should be moved to the market as early as 7 am and the vehicle to be used for their conveyance must be well-ventilated to reduce heat stress. Please this: How To Minimize The Mortality Rate When Selling Chickens
3. Starting Sale of Broilers Few Days to the Day of Festivity
If you read the story well, you will notice that Mrs. Caroline started selling her broilers two days before Christmas. That is not the wise thing to do. A serious farmer should start the sales of his broilers at least 7 days to the day of festivity. Yes! That is a wise thing to do. When you do this, you will be able to sell a considerable number of your broilers even before the eve of the festival. Waiting to sell your broilers on the eve or few days to Christmas, Easter or other major/popular festivals will only expose you to high competition and may lead to poor sales.
In conclusion, these are just a few mistakes that some broiler farmers make before and when about to sell their broilers. You will accept that Mrs. Caroline would have averted a great loss if she had done the right thing. Since you have known some of the mistakes that could make you run at a loss in your broiler production venture, try as much as possible to avoid them.